What I love about the whole “reading on your ipad” thing, is that it actually enables me to read in bed, next to my girlfriend, while she’s sleeping (no light needed). Well, enough of the private stuff. Just wanted to share this last book I read: OH MY GOD WHAT HAPPENED AND WHAT SHOULD I DO ?” curious title for sure. This free e-book (pay with a tweet) written by “Thunder”, a creative team from the well-known “Jung von Matt” ad agency, was made to help you “make the move into the digital era of awsomness” as they call it. So does it really help? Im not quite sure, but it certainly pinpoints an important and serious issue: Traditional media (print, tv spots…) is getting less and less attention from the crowd as social/digital media is growing. In this, youngsters bring an understanding with them, that older ones don’t… A great & easy-to-read book, for all of you interested in advertising and digital world in general. Get it here. Rate: 8/10
